Meme-Pop Artist Explores Trauma Bonds In New Track

The new release, ‘Luvbomb’, explores the psychology behind relationship toxicity, with Guard delving into the concept of love bombing. He reveals that the manipulative tactic is often associated with narcissism, where one person will dump all of their affection on another and then dramatically take it all away. Guard, who is embracing his South African roots in the single, says that he explored the topic to understand how the behavior stems from a deep insecurity based on trauma. Although he has never consciously love-bombed someone, he admits that certain behaviors, such as being over-complimentary & overly generous can be perceived this way. He adds that he can see how these behaviors stem from his own insecurity & fears.

The music video accompanying ‘Luvbomb’ is a trippy visual experience that takes the audience into the mind of Guard. Exploring themes like disassociation, substance abuse & alter egos, the stark visuals offer a dramatic contrast to the upbeat sonic journey of the song. Guard has decided to explore the concept of being a villain in this project, he says in comparison to his 2020 independent album ‘The Identified Patient’.

‘Luvbomb’ is the first single from Guard's forthcoming album, “it was all a meme…”, a love letter to his meme fans. It is a project that Guard made with his first instinct on every song, without any rewrites. He has chosen to go with it, despite the imposter syndrome that comes with being an artist.

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