This Is Not Something I'd Usually Listen To, But I Love It

A self-made artist that breaks boundaries with his music, Iceberg Black's hip-hop sound is innovative and not like anything else I've ever heard. He's carved out a lane of his own I think is the best way to describe his journey so much. Known for using self-produced betas, a prolific work rate and a distinctively grittyy sound, the new release is armed with sparse melodies and booming 808s. As to the title, this is not something I'd usually listen to, but there's something about this song that keeps making me come back. The innovative artist is someone that has stayed in my discography for a while. To date, Ice has been a self-made artist in every sense, making his come-up in the uber-competitive New York hip-hop scene even more impressive. With the hopes of broadening his audience even more, Ice has now signed with Babygrande Records

Conceived by renowned director Shomi Patwary, the video takes viewers on a futuristic journey through Iceberg Black’s hometown, as he flexes in dapper attire and fancy cars. The video feels otherworldly and perfectly complements the track, which feels and sounds well ahead of its time. It’s a mesmerizing on-screen performance from Iceberg Black and sets a high bar for his visuals going forward. It's great to see Ice getting the attention that he truly deserves. I'm so glad I went with my gut and put this track on for the first time months ago.

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