Celebrating Those Who Don’t Conform To Societal Norms

Sohodolls are back once again to tease their long-awaited forthcoming new album with another highly intoxicating single. “Thread” is a song about finding your tribe and celebrating your non-blood family. It's a playful song about those of us who are very passionate, slightly eccentric, maniacally driven and who don’t conform to societal norms. It touches on trauma and how that can influence who we flock to in a positive way - our tribe, that common language that form powerful and stable bonds.

Sohodolls recently climbed up the viral Billboard charts when Madonna’s daughter kickstarted their career again by dancing to one of their 00’s tracks on TikTok. The band have also recently had single ‘Bad’ featured in Netflix’s top 10 series ‘Geek Girl’, plus a slew of new press and radio attention from the likes of BBC Radio 1’s Nels Hylton, Absolute Radio’s Frank Skinner and Atwood Magazine to name a few.

“Thread” continues this exciting new era for Sohodolls and may be their biggest and best new track yet. Tony Esterly, who has worked with the likes of SIA, BTS, Mae Muller, KIRBY, Raekwon, Izzy Bizu and many more brings his own flavours to the song, which is a huge instantly engaging dark-alt-pop banger replete with infectious beats and glossy synths, as Maya von Doll lures the listener in with her perfect vocal and catchy refrain; “Thread it all together”.

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