A Striking Vision Of Hope For The Future
Published
A Mountain (Single)
Veronica D'Souza
Veronica D'Souza is an Indian/East African/Danish independent producer and songwriter, with a feminist, multicultural, and artistic approach to music and the world. Her first two singles “Just Because A Crush” and “Peaches In My Halo” have set the music world alight with praise from The Line Of Best Fit, Wonderland Magazine, NBHAP, Notion Magazine, TMRW Magazine and many more.
Her new single “A Mountain”, which was produced by Veronica herself and mixed by Jorge Elbrecht (Sky Ferreira, Caroline Polachek and Weyes Blood), continues the string of excellent alt-pop singles. The vibrant song with its bold, fast-paced expression explores a whole new world order, of a matriarchal society where there is balance between genders, generations, between humans and nature. It’s a powerful rebellion against the entrenched world order of late patriarchy, extractive economics, and power games, calling for a fresh narrative.
The video for “A Mountain” which was directed by Veronica and shot with the help of acclaimed Danish film director & screenwriter Martin de Thurah, features Veronica’s young daughters and their friends, a new generation, ruling their world of kindness. The sweet visuals are juxtaposed with the track’s serious sentiments creating a striking vision of hope for the future, where young girls do not have to abide by destructive systems but can rebuild from friendship and goodness.
The thought-provoking song with its repeated refrain, “I won’t be giving my whole life”, is a powerful manifesto for those ready to break free from outdated paradigms, reclaim their narrative, and rise up in solidarity for a world where equality and respect for our planet prevail.
Veronica D’Souza is the founder of fashion label CARCEL, which made headlines in Vogue, i-D mag, The Huffington Post and made the cover of The New York Times globally for its innovative approach to empowering women in prisons with paid employment and education through luxurious and sustainable clothes. She also co-founded Ruby Cup, a social enterprise dedicated to providing sustainable menstrual products to women and girls in East Africa.
Having to close down CARCEL due to Covid was a catalyst for Veronica to find her voice again in a new way and teach herself how to produce music. In line with her entrepreneurial spirit, she took the lead and spent the nights on YouTube to emerge as a self-taught and independent artist. Veronica’s music is an extension of her work promoting women's rights and her fight for social change. There is a common thread in her messages and her way of looking at the world with an in-depth storytelling of many different layers and genres.